We Are Brisbane Brand Builders
We have helped build some of Brisbane’s great brands. Sometimes we create them from scratch and sometime we redefine existing elements to re-energise businesses and allow them to connect with their customers.
Now we’re ready to help your business too. So, whether you’re just starting out or you have an established business that needs a make-over – we have a package for you. But first…….
What Is A Brand
A brand is more than just a logo or a tagline or the label on a beer bottle. A brand is your company’s whole personality, its style, its sense of humour, the cut of its jib.
Your company’s brand is how the outside world sees your company – the brand is your company! So, it needs to come first, it needs to be spot on before you think about advertising, a website, a social media strategy – before everything!
Every company has a brand, just like everyone has a personality. Whether that brand is doing your business harm or good is another question – and that’s where we come in. Our job is to create brands that help you achieve your business aims. For example, you may want to move up-market, appeal to a younger audience, shake off a dowdy image or perhaps attract better employees?
Creating a new brand or updating an existing one is a creative process and we believe that creativity should be free and unfettered. But, there needs to be a process; creativity without a process can lead to missed targets and unfulfilled hopes. So we have created a branding process that allows our creativity to soar while we stay on track. Check it out below.