Google AdWords

The Hows and the Whys

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Google AdWords is a paid advertisement campaign that can help get your business seen high up on a Google search, improve brand visibility and awareness and drive more people to your site to ultimately increase enquiries/sales.

These paid ads can be in seen on two different networks depending on what you are wanting the ad to achieve.

GOOGLE SEARCH NETWORK

This is a text ad that appears on Google Search pages based on a search for particular keywords. Usually this captures people who know what they are looking for.

GOOGLE DISPLAY NETWORK

This can be a text, image or video ad that shows on other chosen websites or apps based on your business and industry. This network captures people earlier in the buying cycle – for eg. they may be browsing a holiday destination site and your business that sells holiday tours could show an ad encouraging them to click through to your site and book a tour. BA Creative can use our Graphic Designers to create an amazing Display Network ad!

WHY CHOOSE ADWORDS & BA CREATIVE?

MEASURABLE

Using Google Analytics and Google AdWords data we can see how the ad is performing, areas it can improve and also to calculate the return on investment to ensure the Ad is worthwhile for your business.

CONTROL COSTS

An AdWords daily budget is set to control costs. Also, you only pay when someone clicks on your Ad.

TARGETED

AdWords allows you to choose a target location, demographic or even the time of the day for your Ad to show. The options are endless and can be made very specific to your business and target audience.

FLEXIBLE

AdWords allows you to Stop, Start, Pause and even Test Ads as you like. Plus we don’t lock you in to any contracts.

TRUST

You can trust BA Creative to have your best interests at heart. We work to improve your business not Google’s!

Did you know BA Creative is Google AdWords Certified? Why not take advantage of our experience and expertise to let us create your AdWords campaign? See what our package includes below.

BA CREATIVE ADWORDS PACKAGE

STAGE 1 – REVIEW

We review the site to work out the best AdWords setup. This review is conducted at no charge.

STAGE 2 – SETUP

The Setup can include the Google AdWords campaign setup, design of image ads/landing pages and creation of keyword lists.

Typically the Setup starts at $320 +gst.

STAGE 3 – ONGOING WORK & MONTHLY REPORTS

Like our SEO package we believe that an effective AdWords campaign needs careful management and regular reviewing.

Our monthly AdWords reports are incorporated into the SEO report and are designed to give you the information you need quickly and provide personalised analysis and recommendations. Some of the recommendations for changes to the AdWords campaign will be included in our monthly fees and larger tasks will be quoted separately.

Monthly charges for AdWords start at $480.00 + gst.

As well as our costs shown above you will also need to pay Google every time someone clicks on one of your ads. A daily budget can be set so that you control costs.

SPECIAL OFFER

Combined SEO/Adwords Package – we provide a discounted rate of $640 + gst per month – saving you $320 + gst!

Find out more about our SEO/AdWords packages.