Software as a service (or SaaS) is a way of delivering applications over the Internet—as a service. Instead of installing and maintaining software, you simply access it via the Internet, freeing yourself from complex software and hardware management.1 Examples of popular SaaS are GoogleApps, Dropbox and MailChimp to name a few.
SaaS is also utilised for eCommerce solutions including the big players like Shopify and BigCommerce. Use of SaaS for eCommerce has simplified the process of creating and maintaining an online store and has greatly attributed to the rise in the number of online stores in recent years.
Keep reading to find out why BA Creative love building online stores on these customisable SaaS eCommerce platforms and why you should get in on the action too.
- Affordable and Customisable
In the past, building an online store required coding and design of an interactive website and then adding a shopping cart function. This process was complex, time-consuming and in-turn quite expensive. In comparison, online stores built using Shopify and BigCommerce, this process is simplified to reduce the time needed to create the site and as a subscription service including hosting and security, they’re very affordable for what they offer. The added beauty of choosing one of these SaaS eCommerce solutions is that whilst they provide the basic platform of an online store, they can also be customised with your own branding, design and custom fields to ensure the consistency of your brand as well as bringing your design ideas to life.
- Give Your Customers Confidence
As previously touched on, when you pick a service like BigCommerce or Shopify, your subscription includes hosting and security for the website. Security of personal information and payment details can be a big concern for online shoppers. Having your online store built with a well-known and reliable eCommerce platform can provide reassurance and confidence for your shoppers which means they can focus solely on buying more products instead!
- Easy to Use
With new products coming in, specials to promote and even new blog posts to write, an online store needs to be updated regularly. A great benefit of BigCommerce and Shopify is that they are easy and intuitive for shop owners to use the backend – you will be adding products and setting up promotions on your new site in no time. Of course, if you build your new website with BA Creative we provide a training session to show you the ropes as well.
These are just 3 reasons why we love using Shopify and BigCommerce. Our big news is that we have recently become official partners of both Shopify and BigCommerce as we believe that their services are some of the best around and we know that they’re a perfect fit for businesses of all sizes. Having experience with both platforms also ensures we can match the best one to your online store needs. So, whether you’re looking to start selling antique ornaments, designer fashion or bespoke beers, we’d love to create your online store! Get in touch!
Resources: 1. Salesforce – https://www.salesforce.com/au/saas/