After getting an in-depth knowledge of the Smith & Hubble business and products and researching the industry, a classic palette of navy complemented with neutral tones was decided on for the brand colours. A traditional serif font gave the brand strength and a traditional feel. Once the brand elements were locked in, we wrapped it all up in a comprehensive brand guidelines document so that the brand will always be consistent. Danny was super happy with the result and has started rolling the brand out across his business.

Overall, another great branding project!