Manufacturing a New Web Presence for G&O Kert

G&O Kert were looking to partner with a digital agency that would take the time to understand their business and offer a tailored and professional approach to building their new website.

G&O Kert were looking to partner with a digital agency that would take the time to understand their business and offer a tailored and professional approach to building their new website.

About Our Client

With a rich history dating back to 1974, G&O Kert support Australian businesses through their provision of precision CNC machining, fabrication, assembly and reverse engineering services.

The Challenge

Ian and Dave from G&O Kert came to BA looking to partner with a digital agency that would take the time to understand their business and offer a tailored and professional approach to building their new website. They wanted to draw on the experience and expertise of our team to design a new site that was clean and modern, while ensuring the technical and industry specific content was easily accessible and accurately portrayed.

What We Did

After meeting with Dave and Ian and getting a guided tour of the workshop floor, machinery and end products, we were able to get a great understanding of the business, industry, target audience and the purpose of the new site. We decided that a custom built WordPress website would be the perfect solution for G&O Kert.

Our work began with brand updates to improve the usability and consistency of the G&O Kert brand across different applications. The deliverables included the creation of a horizontal version of the logo, locking in an image filter, colours, typography and wrapping it all up in a brand guidelines document to ensure consistency moving forward. At BA, we always consider a strong brand to be the foundation of a successful business, so it was exciting to lock in these elements and utilise them across the new website build!

We then moved on to devise the website structure and provide assistance with our content writing services to ensure the new website would be user friendly and optimised for SEO. Our web team then worked their magic to ensure that practical functionality intersected perfectly with modern design on the new website.

The Result

With a completely customised design, the new WordPress website highlights the experience and trust that G&O Kert has within its industry, as well as their capabilities and strong work culture. Finished off with professional video and photography, the result is an SEO friendly website that offers an enhanced user experience and a modernised online presence that really supports G&O Kert’s standing as an industry leader.

Check out the new site or get in touch to discuss how we can help you with your next web project.