The Graphical Representation Of Your Brand

Logo Design

Logo Design Requires Thought & Collaboration

Some people think that a brand and a logo design are synonymous – and we can see why. A logo is often the first thing you think about a brand and it can encapsulate all the brand qualities. But the truth is the logo design is just one element of a brand – albeit a very important one.  Logo design requires much thought and among many things needs to take into account the relevant industry, the brand qualities and target clients of the business and integrating these aspects into a design that is timeless, professional and aesthetically suited to the business.

At BA Creative, we understand the importance of this thought process and collaboration to produce an amazing logo design that suits the industry and the individual business.  Having a one-stop-shop for website design, digital marketing, branding and graphic design, we make use of this, and ensure every logo-design we create looks good in print and digital formats as well as suiting the responsive design of websites.

We have created some of Brisbane’s best logo’s (if we do say so ourselves) – below are some examples.


AustStar Motors

As always we started this project by having a good hard look at the existing AustStar brand. Over the years there had been several attempts at creating a good, strong brand image for AustStar, but, in our opinion, the attempts always came up short. Just before BA Creative took over AustStar was projecting an image more suitable for an ’80s sci-fi movie than a professional business specialising in servicing high-end automobiles.


The Old AustStar Logo



auststar old logo

You can see our point, can’t you? The question we asked ourselves is would someone looking for an alternative option for servicing of their beloved Mercedes-Benz choose a company with such an out of date and, well, gaudy image? We thought not.

We started with a completely clean sheet of paper – the only thing that was locked in was the name, everything else was on the table. We researched who AustStar Motors’ clients were and focused in on the target demographic, the competition and other brands that filled the same market position. 

Ideas began to formulate and sketches were drawn.


Preliminary Sketches

AustStar Sketches

Next a moodboard was created. And from this the new brand was created.



AustStar Moodboard

Then the design work begins in earnest and the new logo is created.


The New AustStar Brand Emerges


Once the logo, colours and typography was locked in we moved on to deploying the brand. This included a multitude of applications from business cards, billbords ads and flyers through to a fantastic, fully responsive WordPress website.


The new Logo In Action

Attention Grabbing Billboard Update
AustStar Responsive Website

Green Cube Constructions

A brand evolution rather than revolution was the order of the day here. We needed to create a new logo that updated and freshened up the brand rather than reinvented it. 



greencube old logo

You can see how the reflections and gradients allied with the futuristic font choice combine to create an image more suited to a technology firm – a dated one at that – rather than a bespoke construction business. It looked like an off-the-shelf logo and it had to go!

Our new branding elements were designed to appeal the target demographic. We wanted to make sure that anyone in the market for a new home or a major renovation would be encouraged by GreenCube’s brand. We also wanted to create something that will have considerably greater longevity than the old logo. We like the idea of the new brand still looking good in years to come. Did we succeed? Judge for yourself below.



New GreenCube Constructions Logo

As well as creating the new logo we also created a brand guidelines document that outlines the typography styles, colours and how the logo should be used.



GreenCube Constructions Brand Guidelines Document