The legal considerations when naming are business need to be taken seriously. The precise nature of the checks and research that we undertake depends on the industry and geographical location of the business but normally fall into the following two categories.
Existing Business Registrations
It is important to check to see if there are any existing businesses using your name. These checks may need to be conducted internationally to ensure the name works worldwide.
Domain Name Availability
Your new business will need a website and email addresses so it is very important that a domain name (website address) that is relevant is available. For example you might want to call you business Acme Widgets but discover that www.acmewidgets.com.au is already taken.
Like the legal side of things, there is an international dimension to this consideration too. If your business is to be based in Australia and work with Australian customers then you probably need a domain name that ends with .com.au. If, however, you want your business to operate on the world stage you’ll need a .com.