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SURVIVING COVID-19

Choose Your Own Business Adventure

The outbreak of COVID-19 has created many challenges for all of us, particularly business owners and managers. The restrictions on our movements and ability to socialise has changed the way we interact with our customers and, for many businesses, it has highlighted an urgent need to make much better use of digital and online strategies like ecommerce, SEO, social media and PPC ads.

Here at BA we understand these challenges and also the desire of business owners to navigate the uncertainty. We want to empower people to continue on the exciting adventure of running a business – there are definitely things you can do, you can adapt and overcome.

To help you choose the right path for your business get started on the adventure below.

Get started on the adventure

Do you have a startup or an existing business?

Startup Existing
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Startups Are Very Exciting - And A Bit Scary!

Congrats on following through on your idea. Now it's time to get things setup for success.

Firstly, we recommend spending time developing a business plan - planning can be the key to your success.

If you've taken care of this already, you'll then need a Digital Marketing plan that looks at what kind of website you need and how to use Google and social media. With COVID-19 it is more important than ever to have a clear plan for marketing your business online.

How to create a business plan

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Ok, There Are A Lot of Challenges Right Now - Let's See How We Can Improve Things

You're probably looking to connect with more of your customers online and we can help with that.

To start with, we consider your website to be the most important way of communicating with and selling to your customers. So here are a couple of questions about your current site.

We are happy with our website but want more customers/clients. We need to improve our website
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Now Is a Great Time To Look At Upgrading Your Website

Having a website that looks great, especially on smartphones, and communicates well with your customers will be one of your best business assets.

Whether you want to promote your services or sell products with an online store you need an awesome website.

We Need An Information Website We Need An Ecommerce Website
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Information Websites - WordPress

Information websites can provide details of your business and the services that you offer as well as easy ways for people to sign up, get on board or get in touch.

We recommend WordPress as the platform for information websites.

To get started with a WordPress Website you need to have a good understanding of your market and customer - you need a digital marketing plan devised to help you navigate the challenges of COVID-19.

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that are right for you and sign up to our newsletter below:

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Ecommerce Websites - Shopify

An ecommerce website or online store provides a way of selling your products or services directly online. Lots of businesses that haven't traditionally been associated with ecommerce are finding that they can adapt and start selling online.

We recommend Shopify as the platform for ecommerce.

To get started with a Shopify website you need to have a good understanding of your market and customers - you need a digital marketing plan devised to help you navigate the challenges of COVID-19.

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that are right for you and sign up to our newsletter below:

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Got It - You Need More Visitors And More Customers

There are lots of ways of driving the right people to your site and your business. Here are our recommendations for you.

SEO PPC Ads Social Media Email Marketing
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Search Engine Optimisation - SEO

This is all about getting your website seen when people search on Google. Good SEO can transform a business.

To get started with SEO you need to have a good understanding of your market and customers - you need a digital marketing plan devised to help you navigate the challenges of COVID-19.

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that are right for you and sign up to our newsletter below:

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Pay Per Click Ads - PPC

This refers to ads on Google and social media platforms that are charged on a per click basis. They are a fantastic way of reaching exactly the right people with your business offering.

To get started with PPC you need to have a good understanding of your market and customers - you need a digital marketing plan devised to help you navigate the challenges of COVID-19.

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that are right for you and sign up to our newsletter below:

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Social Media

Having a strong social media presence can help you to communicate with existing customers and find new ones.

To get started with Social Media you need to have a good understanding of your market and customers - you need a digital marketing plan devised to help you navigate the challenges of COVID-19.

Get the Digital Checklists
that are right for you and sign up to our newsletter below:

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Email Marketing - EDM

Sending targetted email campaigns to your customers is still a very effective way to communicate and to create engagement.

To get started with Email Marketing you need to have a good understanding of your market and customers - you need a digital marketing plan devised to help you navigate the challenges of COVID-19.

Get the Digital Checklists
that are right for you and sign up to our newsletter below:

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