2XM Recruit

  • Digital Marketing

About Our Client.

Established in 2010, 2XM Recruit is part of a global group of companies delivering quality recruitment solutions in Australia across four core divisions: Engineering, Rail, Mining and Construction. With offices in Perth, Sydney, Brisbane and Melbourne, the organisation has helped thousands of applicants find jobs over the years.


The Challenge.

2XM Recruit came to BA Creative wanting to partner with an experienced digital agency with the knowledge and expertise required to professionally market their business online. Looking to create a strong online presence across their key digital platforms, 2XM Recruit wanted to focus on providing useful content to their target audience and building organic website traffic and enquiries.

What we did.

After getting to know 2XM Recruit as a business and identifying their marketing goals and objectives, we got to work conducting research across their industry and competitors, as well as analysing their digital channels, historical data and overall online performance. 

From there, we built a solid digital strategy across several channels to ensure we hit the right audience and achieved set goals. Our strategy outlined our short and long term action plans, as well as identifying key audiences and location, completing keyword research and developing content pillars. Following this, we organised a meeting to present our strategy to the 2XM Recruit team to ensure we were all on the same page from the get-go!

After getting the green light, we have been working on executing our action plan. This has included all aspects of on page, off page and technical SEO and executing captive and creative Organic Social Media Marketing across Facebook and LinkedIn.


The Result.

Several months into our digital marketing work, we are super proud of the results and we think the numbers speak for themselves!

  • Organic Search traffic has increased by 35%
  • Clicks from Google have increased 136%
  • Website conversions are up 64%
  • Keyword rankings for focus keywords are up by 133 places across Google showing a 189% increase overall
  • Engagement has increased by 180% for Facebook and 175% for LinkedIn
  • Reach has increased by 179% on Facebook and 15% on LinkedIn

Beyond the amazing results, we have built a strong, collaborative partnership with 2XM Recruit and love being an extension of their internal team. We are so excited to continue our digital marketing work for them and delivering strong results for their business!

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