BA Creative 5 5 21

Back To Basics

  • Brand
  • Web
  • Digital Marketing

About Our Client.

Back To Basics’ is one of Australia’s best value training provider established over 20 years ago. Whilst they offer a wide range of courses, they have been leaders in the building and construction industries for more than 10 years.

Back To Basics unique selling position is their exclusive approach in delivering courses to their students, they deliver their courses in modules that cover the necessary core fundamentals for students to be job ready. 


The Challenge.

With dated branding and their old website unaligned with their highly reputable business, Back To Basics got in touch with us to help bring their new vision to life. Not only did Back To Basics need a total rebrand with variations for the sub brands, new website and have an on-going partnership in Digital Marketing.

What we did.

With their new logo, designed something that not only reflected their brand but also something that was flexible to be used across all of the sub-brands. The ‘steps’ icon represent students progression to success, while the type is simple, modern and effective.

We presented the new brand beautifully on Back To Basics’ new website with the sub brands all available on the one main website. We carefully considered the user experience so students are able to find the necessary information on courses easily on all devices and browsers. 

Back To Basics and BA Creative have an on-going partnership to drive traffic and new leads to the website. We work on monthly campaigns on areas of focus or interest relevant to the business, utilising a range of Digital Marketing strategies and activities. These include AdWords, social media advertisements & management, content curation, blogs and postings on social media, website updates, eNewletters and other ad hoc activities.


The Result.

Our partnership with Back To Basics’ have transformed their online and digital presence. There has been a rise in brand awareness including great feedback from stakeholders and prospects of Back To Basics, there has also been an increase in enquiries and student enrolments. This project is proof that you need great branding, a quality and functional website and a mix of digital marketing to have online success.

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