Back To Basics

  • Brand
  • Web Design
  • Digital Marketing

About Our Client.

Back To Basics is a Registered Training Organisation (RTO) that offers a wide range of online construction courses Australia wide that are designed to provide industry related training to students.  Back To Basics has a unique approach in delivering their courses which covers the necessary core fundamentals for students to be job ready and pave their way to success.

The Challenge.

With a dated website and minimal digital presence, Back To Basics partnered with BA Creative to get their brand refreshed, ready to enter the digital space!

What we did.

Firstly, we worked on the brand. Staying true to the name “Back To Basics” we used a scaled back approach for the logo and designed an icon which represented the progression to success. We took into consideration of Back To Basics’ sub-brands which showcased the different course categories, hence the primary colours selected for the main brand was black and white. Secondary colours were introduced appropriately to the course categories, orange was selected for the construction sub-brand and blue was selected for the healthcare sub-brand. This flexibility to the brand allows Back To Basics to branch into other course categories in the future.

Secondly, we designed and developed Back To Basics’ new website. The new website was carefully designed with the new brand and sub-brands in mind as well as presenting their unique delivery method in a creative way. The website is SEO friendly and also a tool that is appropriate for digital campaigns. 

Finally, with a brand spanking new brand and website, the final piece of the puzzle is digital marketing! BA Creative manages Back To Basics’ on-going SEO, blog postings, social media including Facebook and Linkedin, EDMs, as well as management of Google AdWords. Every month we formulate a strategy and we execute the strategies to deliver more leads for the client.

The Result.

With the new brand, new website and digital marketing in place, we have transformed Back To Basics’ digital presence. We’ve been able to increase the amount of leads which increased the enrolments (sales) for the client, continually improved their Google ranking and improved the overall brand awareness.

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