What we did.
Firstly, we worked on the brand. Staying true to the name “Back To Basics” we used a scaled back approach for the logo and designed an icon which represented the progression to success. We took into consideration of Back To Basics’ sub-brands which showcased the different course categories, hence the primary colours selected for the main brand was black and white. Secondary colours were introduced appropriately to the course categories, orange was selected for the construction sub-brand and blue was selected for the healthcare sub-brand. This flexibility to the brand allows Back To Basics to branch into other course categories in the future.
Secondly, we designed and developed Back To Basics’ new website. The new website was carefully designed with the new brand and sub-brands in mind as well as presenting their unique delivery method in a creative way. The website is SEO friendly and also a tool that is appropriate for digital campaigns.
Finally, with a brand spanking new brand and website, the final piece of the puzzle is digital marketing! BA Creative manages Back To Basics’ on-going SEO, blog postings, social media including Facebook and Linkedin, EDMs, as well as management of Google AdWords. Every month we formulate a strategy and we execute the strategies to deliver more leads for the client.