What we did.
With their new logo, designed something that not only reflected their brand but also something that was flexible to be used across all of the sub-brands. The ‘steps’ icon represent students progression to success, while the type is simple, modern and effective.
We presented the new brand beautifully on Back To Basics’ new website with the sub brands all available on the one main website. We carefully considered the user experience so students are able to find the necessary information on courses easily on all devices and browsers.
Back To Basics and BA Creative have an on-going partnership to drive traffic and new leads to the website. We work on monthly campaigns on areas of focus or interest relevant to the business, utilising a range of Digital Marketing strategies and activities. These include AdWords, social media advertisements & management, content curation, blogs and postings on social media, website updates, eNewletters and other ad hoc activities.