Web design makeover for a prestigious name in the beauty salons industry
With 14 salons in Brisbane and around the country, Brazilian Beauty is one of Australia’s leading beauty salon franchises. The old website was beginning to show fine lines and wrinkles- to put it kindly – and it was high time for a much needed makeover! We set out to use our web design skills and experience to design and build the best beauty salon website in Brisbane and Australia.
Brazilian Beauty had become almost a household name in Brisbane with salons dotted around the city and suburbs. An expansion plan was underway to take BB nation-wide and it was clear that the old web design was not going to cut it on the larger stage.
Here at BA Creative Brisbane we started from scratch with a completely new web design built using the Expression Engine CMS. We aimed to re-imagine the Brazilian Beauty web presence, transforming the visual experience to match the luxury expectations of their customers. As well as employing a ground up approach to the web design process we continued the pampering, with all new features:
This feature makes it easy to find Brazilian Beauty’s many salons in Brisbane and around the country.
Part of the new web design is a fully featured online store that facilitated the sale of beauty products from the Brazilian Beauty headquarters in Brisbane.
A great looking blog was an essential for such a ‘destination’ web design.
The whole web design project was tied together with massive improvements to navigation, more comprehensive treatment information and needs-based beauty advice, helping valued customers find what they are looking for.
How Google views the website was a very important factor in the project. We ensured that the very best rankings were achieved with BB dominating beauty salon related keywords.
All of this encompassed in a gorgeous responsive web design that works on all devices, from mobile phones, tablets and desktops.
So, all in all, the transformation of the Brazilian Beauty web design and complete online presence has been a privilege to be part of. Challenging, exciting, rewarding and a lot of fun. The fact that we love working with the great team at BB HQ in Brisbane adds to feeling that this is a dream job for a dream client.