Car Signs Brisbane is the Vehicle Signage and Installation arm of Signarama Milton & Nundah, serving South-East Queensland for more than 15 years. Unique design, high-quality vinyl laminates and installations are their commitment to their customers to achieve the best possible vehicle signage.
Car Signs Brisbane approached BA Creative in need of a website overhaul as their old website was not mobile-responsive and received minimal traffic and lead enquiries. Their website was not developed for SEO and there were no digital marketing or advertising strategies in place.
Realising the importance of a strong digital presence, Car Signs Brisbane wanted a website that was visually-appealing and showcased their extensive range of car wraps while also generating leads at the same time. The website also needed to be easily maintained from a content management perspective so that it could be readily updated to proudly display new work.
In order to bring the business to the next level, we needed to revamp and produce a SEO and UX-friendly website. This helped to increase overall traffic to the website and attracted more leads for the business. We also installed Google Analytics, Google Tag Manager and Google Search Console on the website to monitor website and campaign performance.
We launched a comprehensive Google Ads campaign after the website was completed. We chose Google Ads over other platforms due to the strong search terms available in the industry, which signalled a high interest for vehicle signage services on the search engine. Google Ads can also help a business hit the ground running by attracting leads in a shorter frame compared to other platforms.
With the Google Ads campaign, we aimed to attract twenty new and high quality leads every month for Car Signs Brisbane for the first 2 months, and an extra ten leads each month thereafter.
+ Average page per session: 2.79
+ Achieved the lead objective – 23 leads within 3 weeks of campaign launch
+ Average conversion rate of 7.9%, which is greater than the industry rate of 6.03%
+ Average cost per lead is significantly lower than the industry standard of $33.52
+ Potential ROI for business is currently at 1252%!
The Google Ads campaign combined with the new, modernised, user-friendly website continued to attract traffic and leads for Car Signs Brisbane and positioned them as an industry leader in vehicle signage. The team at Car Signs Brisbane couldn’t be happier with the result having reported a significant increase in enquiries both through the website contact form and phone calls generated from their website and Google Ads performance.
