A website case study
Elite Bathware and Tiles is Brisbane’s premier supplier of the most elegant, innovative and desirable bathware products and tiles sourced from all over the globe. They approached us to re-imagine and redesign their web presence.
We designed an intriguing ‘mosaic’ style product display, which showcases the premium products in an interesting and visually compelling manner. The products themselves are so impressive that we chose to display them in the background of the website for maximum visual impact and provide plenty of opportunities for a viewer to explore and browse through the stunning imagery.
A design blog and media and events information supports the site, demonstrating to customers the collective expertise of Elite’s staff and offering a glimpse at the creativity behind the scenes at their Brisbane showroom.
Overall the site achieves a healthy balance of providing just enough product information, demonstrated product and industry expertise, all whilst remaining primarily as a marketing exercise to help encourage customer enquiry. The number of enquiries via the online forms, phone calls and visits to the Elite’s Brisbane showroom have increased dramatically since the launch of the site.
The final piece of the puzzle is the ongoing marketing of the business to ensure that the website is working its socks off for Elite.
To assist in this we have implemented a significant SEO program. This encompasses site wide optimisation and Google AdWords, both in the form of search network ads (the ones you see at the top and to the right of the Google search results page) and display network ads (the image adds you see dotted around websites that are part of the Google Display Network).
The results of this SEO and AdWords project have been fantastic with website hits massively increased and, most importantly, the number of conversions into genuine enquiries have also improved significantly.
In summary we are very proud of our partnership with Elite Brisbane. We really enjoy working with such a great team and watching their business grow and cement its position amongst the very best tile and bathware companies in Brisbane, nay Australia.