Creative Director

Pete Accini

Pegboard loving classic car owner

Hello I’m Pete, owner and creative director of BA Creative. It’s my job to oversee the creative process, making sure that everything comes together perfectly for our clients. 

Although BA is very much a digital business I have a real passion for the physical, analogue world – old cars, LPs, cameras – and I’m interested in the ways we connect with technology and the role that human emotion plays in this interaction. Why does a beautiful online store produce more sales than a ? What is it about well design logo, cleverly written copy or a perfect image that makes you feel good about a brand? These are the questions that inspire me.

So, if you’d like to talk to me about how your brand or website can perform better or maybe why Alfa Romeo sedans are the coolest cars on the planet, I’m all ears.

 

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