It's All About the Details...
I am definitely the Yin to the creative team’s Yang, but you need both for good balance, right?!
You can see the balancing act in action when our creatives brainstorm an amazing design concept and start talking fonts, style, colours and moodboards and my mind automatically starts ticking over the tasks, budget and deadlines associated with getting the fantastic design concept to the finished product for the client. Although I appreciate and love all things design and style, for me, it’s all about the details.
Loving the data analysis of website performance and the cause and effect of SEO, I also help look after the Digital Marketing side of BA. This year I have become certified in Google Analytics and Google AdWords and am now completing some extra courses in Digital Marketing too! I’m loving the challenge of learning and putting into practice the skills I have gained, but nothing beats the feeling of seeing our client’s businesses grow and succeed from the work we do for them.
When I’m not looking after the details of jobs at BA Creative, you’ll find me playing netball, going to the movies, reading books, hanging out with my family, doing yoga (or at least trying to) and catching up with friends which almost always involves a glass of nice champagne and lots of laughs.