About our client
Handmade Food Co. is a family owned food manufacturer. The team at Handmade Food Co. are passionate about creating good, honest food that is distributed to wholesalers across the country. Handmade Food Co. came to us to design a new website that would showcase their extensive Everyday Cafe branded range.
When the company approached us, they already had an established brand and an existing website that was outdated and failed to display the variety of products on offer. The challenge was designing a website that would reflect the quirky, fresh and organic ethos of Handmade Food Co. When creating websites for clients, it is essential that the work we design is reflective of that company’s brand and personality. Because Handmade Food Co. had an existing brand it was imperative that we were able to identify and communicate every element of their brand to ensure this was expressed on their website.
What We Did
The design elements of the website were used in reflecting the personality of Handmade Food Co. To incorporate the quirky and fresh branding, we added textured backgrounds, handwritten fonts and sketched borders throughout the website. We also wanted to make sure the organic ingredients behind each product was clear in the website user experience. To do this we added custom animations on each product page where the key ingredients of each respective product floated down the edge of the product page.
Handmade Food Co. were excited and enthusiastic about the result of the website project. We were able to design a fun, quirky and fresh website that highlighted the extensive variety of products in the Everyday Cafe range. We were also able to provide easy access to contact forms across the site, which has increased the number of raving reviews left by customers.