Who was the client

Vivid Productions provides high quality, specialised photography and videography services to Brisbane’s commercial and residential real estate industry. Edric and the team at Vivid bring a fresh approach to real estate imagery, both moving and still. Having been in business since 2005, Vivid Productions has a history of combining genuine passion and superb creativity to showcase any property to standout amongst competitive Brisbane markets.

 

The brief

Edric came to us wanting a rebrand of his previous logo. He wanted something that was unique in the market and kept the existing Vivid branding colours. Vivid also had issues with their existing website as it wasn’t user friendly or easy to navigate, it also took too long for the high resolution images to load.

 

What we did

We did a branding evolution of the logo that included keeping the original colour scheme and the camera aperture effect. We took the original silhouette of the house that was on the inside of the existing logo, and moved it to the outline of the logo. The representation of the camera lense with the colours was important to Edric, so we sharpened the palette and angles of the logo to take the branding to a new level of sophistication.

 

For the website we wanted to ensure Edric’s images, the craft of his business, were always in the foreground and showing off what Vivid Productions has to offer. We designed the site so that the variety of key services were highlighted to users, not just focussing on photography but also video, floorplan and drone services. To further showcase real estate video, we used a hero video on the homepage which was a compilation of various Vivid works.

We implemented multiple contact forms across the website to ensure that the user journey on the website is optimised, as generating leads was key. For example, the service categories are prominent on the home page which directs visitors to the individual services pages. From the service page, users can find out the pricing information straight away with one click, linking to enquiring forms underneath every pricing option. When building the site we also made it possible for multiple videos to appear on one page without detrimental loading speeds and content overcrowding.

The result of the brand and website projects was an efficient website that showcased the specialised services on offer at Vivid Productions. The following analytics show just how effective the new website is in heightening the user experience:

  • 546% increase in active users
  • 1640% increase in new users
  • 1072% increase for sessions
  • 480% increase in pageviews