Who is the client

Affinage Professional is a leading international supplier of hair products and is one of Australia’s fastest growing hair care companies. Affinage Professional distributes to salons, freelance professionals and wholesalers across the Asia-Pacific region.

The brief

Affinage Professional approached BA Creative to design a new website that showcased their extensive range of products, further increasing online brand presence whilst maintaining their reputation as a leading hair styling company. Their online presence needed to incorporate a sophisticated design that reflected the Affinage Professional business, branding and product range.

What we did

The design of the website had to showcase the diverse range of products to target current and potential clientele. To do this, we built the website using Shopify as it’s one of our favourite platforms to display a variety of collections and products.

Affinage Professional have different branding for each product collection. So, when designing the website, it was important that we highlighted each product range according to its specialised branding while keeping the products fresh and funky. We also needed to create a sophisticated design to best showcase both the retail and professional collections of products. When Affinage Professional came to us they had pre-existing company branding, so it was essential that their branding was consistent across the site despite the alternative branding for the product collections.

We also wanted to create a website that was a standout for the hair company amongst their competitive industry. We did this by using a hero video on the homepage rather than a selection of images as it was a clever tactic that heightened the user experience, creating a salon finish to showcase their products.

Check out Affinage Professional’s website here.