About Our Client
Family owned and operated, Raw Inkk is a Toowoomba based business that offers large format digital printing and custom installations for shops, restaurants and other commercial spaces. Their products range from acoustic paneling, acrylics, glass splashbacks, plywood, eco lite beams and more.
Raw Inkk came to BA looking to move away from their older, static website and create a fresh and modern online store experience that showcased their products and made it easier for customers to directly order products online.
What We Did
To ensure we delivered all the eCommerce functionality that RawInkk required, we selected Shopify as the platform to custom build the new RawInkk online store. As Shopify Experts, we then utilised our experienced and talented development team to implement specialised functionality including the Quantity Breaks app, which allows discounts for larger purchases. We also custom built a gallery for the collections to showcase products all on the same page, as well as customising Shopify’s blog functionality to present projects in a user friendly way, with related products displayed below the project dynamically.
Always wanting our clients’ online stores to work harder for their business, our Digital Marketing team also added CM Commerce software to the online store. This software will allow Raw Inkk to utilise email marketing to build a subscriber list and help capture and convert customers in the research phase of their buying journey, as well as build loyalty with repeat customers. As part of the CM Commerce work, we also set up automated emails offering various incentives to encourage prospective customers to complete their purchases if they abandoned their cart or browsed products without buying.
The final result is a website that modernises Raw Inkk’s online presence, with a clean, engaging layout and intuitive eCommerce experience. Built with SEO in mind and email marketing all set up, the Raw inkk online store is ready to deliver results!