Where It All Starts

Brand

We're Brisbane Brand Builders

A brand is more than just a logo or a tagline or the label on a beer bottle. A brand is your company’s whole personality, its style, its sense of humour, the cut of its jib.

Your company’s brand is how the outside world sees your company – the brand is your company! So, it needs to come first, it needs to be spot on before you think about advertising, a website, a social media strategy – before everything! 

Every company has a brand, just like everyone has a personality. Whether that brand is doing your business harm or good is another question – and that’s where we come in. Our job is to create brands that help you achieve your business aims. For example, you may want to move up-market, appeal to a younger audience, shake off a dowdy image or perhaps attract better employees? 

Creating a new brand or updating an existing one is a creative process and we believe that creativity should be free and unfettered. But, there needs to be a process; creativity without a process can lead to missed targets and unfulfilled hopes. So we have created a branding process that allows our creativity to soar while we stay on track. Check it out below.

How We Build Brands

1 - Discovery

Firstly, we must discover what you think about your company, what your aims and dreams are and, crucially, what the outside world thinks and feels about your company. This part of the process involves an initial fact finding meeting and then the discovery stage where we explore all aspects of your brand. This can include market research, competitor analysis and sometimes focus groups.

2 - Workshop

Once we have gathered information and have started to form ideas it is time for the workshop. This is where we sit down with you and work through what we are going to achieve and how we are going to do it. This session can be held at BA Creative’s studio or we can come to you.

3 - Brand Promise

A brand promise is a statement of intent. It is not a mission statement that might describe the aims and ambitions of the business but an actual promise of what the company will provide during all interactions with it’s customers. We establish the brand promise early in the process so that we are focussed and clear on our objectives throughout all stages.

4 - Moodboard

The important elements when designing a new brand are colours, fonts and textures. We like to use moodboards to help guide us towards the feel and aesthetic of the brand – this can then be deconstructed into a style guide, which is finally used to create the website.

5 - Naming

The name of the business is a crucial part of the brand. For some projects the name is not to be changed at all. In other cases we devise changes and improvements to an existing name. But often we have a clean sheet of paper and a brand new name needs to be created.

6 - Logo Design

The design of a logo is a critically important element of your company’s brand. It has to be carefully considered and integrated into the overall strategy for the brand. 

7 - Typography & Colours

Flowing on from the logo design will be a colour palette for your brand – a range of hues that will  pull the whole brand design together. We will also create a typographical style that will work to describe the style of text for headings and paragraphs.

8 - Tagline

We don’t consider a tagline to be a necessity – it isn’t always required for every branding project. But sometimes a great, memorable phrase can provide additional clarity and cut-through to enhance the brand.

9 - Brand Guidelines

When we have locked the brand in we need to document it – carefully. We prepare a Brand Guidelines document that itemises everything that has gone into the design of your brand. This includes the typography, colours and logo useage.

10 - Collateral

Now everything is in place we can roll out the new brand. This can include the production of marketing materials such as a website, stationery, signage and documents.


Our Latest Brand Work

What We've Done