A brand is more than just a logo or a tagline or the label on a beer bottle. A brand is your company’s whole personality, its style, its sense of humour, the cut of its jib.
Your company’s brand is how the outside world sees your company – the brand is your company! So, it needs to come first, it needs to be spot on before you think about advertising, a website, a social media strategy – before everything!
Every company has a brand, just like everyone has a personality. Whether that brand is doing your business harm or good is another question – and that’s where we come in. Our job is to create brands that help you achieve your business aims. For example, you may want to move up-market, appeal to a younger audience, shake off a dowdy image or perhaps attract better employees?
Creating a new brand or updating an existing one is a creative process and we believe that creativity should be free and unfettered. But, there needs to be a process; creativity without a process can lead to missed targets and unfulfilled hopes. So we have created a branding process that allows our creativity to soar while we stay on track. Check it out below.