Website

Visit Site
Platform

Shopify
Services

Design and Creative • Shopify Design and Development • Ecommerce Growth

Naptime came to BA with a clear ambition to evolve their brand and digital presence to compete with the best in the market. Originally operating alongside Mobile Mattress, the goal was to merge the two and move forward under the Naptime name, creating a stronger, more cohesive identity. What began as a brand refresh quickly expanded into a full brand, UX and Shopify build, supported by an ongoing digital marketing strategy to drive performance.

 

Creative Team:

Brand & UX/UI Design: Alyse Bowell
Lead Developer: Jill Augustus
Project Management: Charlene Chan
Digital Marketing: Andre Rosa

The brand work focused on refining and elevating what already existed, rather than starting from scratch. We retained key elements of both brands while introducing a more polished and distinctive identity, including a new signature purple, updated typography and a stronger tone of voice. A standout addition was “Zee”, a custom brand character that adds personality and memorability. The result is a brand that feels more premium and competitive, while still approachable and familiar to existing customers.

The site was completely reimagined to improve conversion and better connect with customers. We simplified the buying journey and introduced features designed to support decision making, including a mattress quiz, comparison tools and tailored upsell opportunities. Custom functionality such as bundling options, “make it a set”, alternative product suggestions and member pricing created a more dynamic and personalised shopping experience, while still maintaining a clear and intuitive flow.
Results

The Shopify build brought these ideas to life through a highly detailed and collaborative development process, with custom features designed to enhance both usability and performance. Following launch, Naptime continued their partnership with BA through a digital marketing retainer focused on driving growth. This included ongoing brand and website support, SEO, email marketing and paid ads, all working together to increase conversions and stabilise sales during key periods. The result is a cohesive brand and ecommerce experience built not just to launch, but to scale.
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