For new ecommerce brands, aligning marketing decisions with core business metrics is essential. Keeping profitability, efficiency, and long-term sustainability at the forefront of mind ensured the marketing activity supported not just growth, but the broader business objectives.
At launch, the priority was not only to generate early sales but to understand how different types of customers would discover Snacket, engage with the brand, and move through the purchase journey. The original strategy was designed to support multiple stages of the customer journey.
Activity focused on capturing high intent users already looking for practical solutions, while also introducing the product to new audiences through education, lifestyle context, and real use cases. From day one, the campaign prioritised learning.
Early performance was used to analyse how people engaged, where interest built, and what led to purchase. These insights guided ongoing optimisation, shaping audience definition, messaging, and investment decisions as the strategy evolved from initial testing into a more efficient acquisition approach, keeping cost, efficiency and return on investment as absolute priorities.
To support this growth, especially for engagement, organic content and email automations and campaigns played a complementary and important role across the customer journey. These channels helped reinforce brand trust, support retention, and reduce overall customer acquisition costs by covering touchpoints beyond paid media.
Don't forget to check out the work we did for Snacket on their brand, website, creative direction and more...
