Pablo & Co

Platform

Shopify Plus

Service

Shopify & Ecommerce Strategy, New Shopify Theme, Shopify Store Updates, Shopify Support & Grow,

Quirky accessories for your furry best friend

Pablo & Co is dedicated to providing fashionable and practical accessories for cats, dogs, and their owners. Pablo & Co's commitment to quality and creativity has earned them a loyal community of pet lovers who trust them to keep their furry companions looking their best. But unfortunately their existing Shopify store didn't reflect their exacting attention to detail, personality-driven branding or the quality products they provide. It was time for a full theme rebuild!

Creative Team:

UX/UI Design: Laura Gosney
Full Stack Development: Esha Shah
Project Management: Charlene Chan

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With careful planning

UX Design

Our work kicked off with an in-depth, in-person UX workshop with our strategic creative team at BA and the team at Pablo & Co. Through a series of activities aimed at challenging assumptions and establishing priorities, we identified key changes and improvements that needed to take place.

A key goal of the project was to modernise and add personality, while simplifying the user journey and improving fact-finding. Through detailed user journey mapping and a complete navigation restructure, we paired careful planning with buckets of personality for a new Shopify store that would support their growth for years to come.

Some of these UX and UI changes included:

  • Refining Pablo & Co's branding to ensure appropriate contrast and introducing a defined typography hierarchy
  • Shortened and improved friction from home page through to cart
  • Created custom sections to highlight the exclusive licensed collaborations
  • Tidied up the navigation and introduced an interactive mega menu
  • Introduced new brand elements to the UI, such as the waves between sections and the little stars next to headings
  • Custom product cards with a custom paw print shaped badge

The detailed UX discovery and design came to life during the UI stage, enhanced by Pablo & Co's personality-filled branding. These thoughtful and considered UI choices feel fresh, fun and quirky, without overwhelming the user or unnecessarily complicating the website. The end result is a modern, quick and beautiful Shopify store that will serve Pablo & Co through the next phase of their business.

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