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Design and Creative • Shopify Design and Development

Since opening its doors, Stylefast has built a loyal following as a contemporary women’s fashion boutique, known for its strong in-store experience and engaged social media community. With fashion trends and customer expectations evolving quickly, Stylefast recognised the need for a refreshed digital presence that better reflected the brand and supported long-term online growth.

Having previously partnered with BA Creative in 2019 for their original website build and brand evolution, Stylefast returned to BA for a major update — a testament to the strength of the long-term relationship and trust built over time.

 

Creative Team

Brand & UX/UI Designer: Alyse Bowell
Lead Developer: Alyse Bowell
Project Management: Bethany Taylor
Digital Marketing: Andre Rosa

BA Creative delivered a complete Shopify 2.0 website rebuild designed to modernise the brand and optimise the customer journey from discovery through to purchase. The new site introduced a clean, contemporary visual language, elevated product presentation through large-format imagery and video, and improved storytelling around who Stylefast is as a brand.

Functionality upgrades were central to the solution. Enhanced product features such as improved sizing charts, colour options, back-in-stock notifications, product badges, and Okendo reviews were implemented to reduce friction and increase buyer confidence. Content and layouts were strategically redesigned to highlight new arrivals, integrate social-style media, and better connect the in-store and online experience.
Results

"Andre and the team at BA Creative have been part of the Snacket journey from the start. Their experience eased my worries as momentum gained, and I began to work with Andre more regularly for marketing and growth. 

Andre's passion and knowledge for strategy, marketing and platform performance are refreshing in a world of AI, as he is able to explain not only the processes but also the results with proof behind it all and is always fighting for better outcomes for Snacket. The confidence through numerous marketing successes is highlighted in his unwavering approach to the chaos that business can bring, steadying the ship with the primary goal front of mind. 

Thank you, Andre, for all your steady and unwavering support. "

Karla Chaffey, Founder
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