Stylefast

Platform

Shopify

Service

New Shopify Theme, Branding, Digital Marketing Strategy, Digital Marketing,

 

Since opening its doors, Stylefast has built a loyal following as a contemporary women’s fashion boutique, known for its strong in-store experience and engaged social media community. With fashion trends and customer expectations evolving quickly, Stylefast recognised the need for a refreshed digital presence that better reflected the brand and supported long-term online growth.

Having previously partnered with BA Creative in 2019 for their original website build and brand evolution, Stylefast returned to BA for a major update — a testament to the strength of the long-term relationship and trust built over time.

 

CREATIVE TEAM:

Brand & UX/UI Designer: Alyse Bowell
Lead Developer: Alyse Bowell
Project Management: Bethany Taylor
Digital Marketing: Andre Rosa

Visit Site

BA Creative delivered a complete Shopify 2.0 website rebuild designed to modernise the brand and optimise the customer journey from discovery through to purchase. The new site introduced a clean, contemporary visual language, elevated product presentation through large-format imagery and video, and improved storytelling around who Stylefast is as a brand.

Functionality upgrades were central to the solution. Enhanced product features such as improved sizing charts, colour options, back-in-stock notifications, product badges, and Okendo reviews were implemented to reduce friction and increase buyer confidence. Content and layouts were strategically redesigned to highlight new arrivals, integrate social-style media, and better connect the in-store and online experience.

Email Marketing

To support long-term growth beyond launch, BA Creative also implemented a fully integrated Klaviyo setup, migrating customer data from Mailchimp, segmenting audiences, and building core automated flows. This ensured Stylefast could immediately activate email marketing, deliver more relevant communications, and convert customers more effectively across both in-store and online channels.

WHAT THEY SAID

We are so happy with our experience with BA Creative! They originally built our online fashion boutique over 10 years ago, and we’ve just completed a full redesign with them. Not only have all the functionalities been upgraded to be far more user-friendly, but they absolutely nailed the aesthetic we were hoping for.

Beth was an incredible project manager — always organised, approachable, and quick to answer any questions. Alyse’s design work was amazing, and the rest of the team delivered everything on time while meeting all of our goals for the website.We couldn’t be happier with the result!

- LAUREN, Owner Stylefast

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