A strategy is a plan, and we all know what happens if you fail to plan.
We always like to start with a plan. A plan that is clear, outcome-oriented and measurable. We call this kind of plan a BA Strategy.
So, If you need a new brand we recommend that you start with a BA Strategy to capture what you want to achieve, create a plan to achieve it and a way of measuring success. Without it you are just hoping for the best.
The same applies to building a new Shopify store or running digital marketing campaigns. For best results you need a BA Strategy to set goals and create a plan.
In short, a BA Strategy is an investment in your project's success.