Website

Visit Site
Platform

Shopify Plus
Services

Shopify Design and Development • eCommerce Growth 

Join the cult

One of our flagship Shopify Plus clients, we’ve been doing web work for cult car accessory brand We Are Likewise for yonks. There’s more across their sleek, incredibly custom site than we could ever cover in a single case study but we’ve highlighted some of our favourite pieces of work below.

 

The Likewise store was built to handle a high level of product complexity without compromising the customer experience. Using advanced conditional logic, we created a system where product options dynamically change based on user selections. This allowed customers to configure products with a wide range of required and optional add-ons such as adapters and accessories, while working within Shopify’s variant limitations. Behind the scenes, a custom solution powered by a third-party app syncs across multiple stores, ensuring consistency and scalability.

To support this complexity visually, we introduced dynamic product imagery that updates based on each combination of selections. We also developed custom engraving previews, allowing customers to see their personalised message rendered live on the product before purchase. Each product required its own set of preview rules and assets, creating a highly tailored and interactive buying experience that builds confidence at the point of purchase.

We also focused on driving conversion through smart upsell opportunities. A dynamic free shipping progress bar was introduced in the cart, adapting to each store’s threshold and encouraging customers to increase their order value. In addition, we created bundled product offerings for specific car models, simplifying the buying process for customers who may not know every specification. These bundles required complex logic, combining multiple products, some free and some paid, while still tracking inventory at an individual product level using Shopify metafields and custom fields.

Following the upgrade to Shopify Plus, we supported Likewise’s global growth through the rollout of multiple expansion stores. Each region was set up with its own subdomain, currency, shipping rules and localisation, including a fully translated Japanese store. We implemented IP-based redirection to guide customers to their most relevant store while maintaining flexibility for manual browsing. Custom checkout modifications also allowed for clearer shipping, duties and tax messaging across regions, creating a seamless and scalable international experience.
Results
← Back To Our Work

Next Project:

Harmony J →