To inform the brand direction for Bosscat’s new identity, we crafted a moodboard that put into images, textures, and colours where the business was headed. This lent weight to our design decisions before work began so that, when the client signed off on the brand, we knew where we were headed.
Taking the moodboard’s lead, we set to work on a new logo that reflected our strategy’s recommendations for a high quality, simple, warm, luxe, neutral, and bespoke brand mark. This new logo incorporated an element of the end customer: a cute cat’s head inside of the letter ‘b’.
To match both brand recommendations and client requests, we opted for a neutral colour scheme that would feel modern and clean across a new Shopify store, as well as in other key brand placements like tags on the products and even signage above the factory door. Our typography and font choices were also downstream of this decision and helped us keep the brand’s profile sleek and agile.