Our guide for the best FREE photo and video editing apps in 2024

We know, producing content for your business is hard. I mean, where do you even start?! Photos today? Videos tomorrow? To voiceover or not to voiceover? How many stories do I need to post?! The trending audios change every day! How can you keep up?! I’m exhausted just thinking about it. But - there is a solution.

Our guide to the best content apps in 2024 is here…

We rode the trends the last few years and in 2023 had our own viral flex with a video hitting 1.3 million views - we chalked this up to using a viral audio and trend we discovered on TikTok. Proving, TikTok and video are here to stay, for all generations.

In the dynamic world of content creation, staying ahead of the curve is essential. Whether you're a seasoned creator or just starting, having the right tools can make all the difference. In 2024, there are some incredible free apps that can take your content to the next level. Let's explore these gems and discover why they're indispensable for upping your content game.

Adobe Lightroom Express

Perfecting your visual story-telling

When it comes to enhancing the quality of your photos and maintaining a consistent aesthetic, Adobe Lightroom Express is a game-changer. This mobile app, a refined version of the renowned Adobe Lightroom, provides powerful editing tools right at your fingertips. With user-friendly presets you can effortlessly align your content with your branding, ensuring a cohesive look for all your social media platforms.


Empowering the world to design

Canva, the gift of Melanie Perkins - Canva, a women-owned Australian company, has revolutionised graphic design for creators of all levels. This free app is a versatile graphic design platform that simplifies the creation of visuals for social media. From beginners to seasoned designers, Canva offers an extensive library of templates, images, and fonts, allowing you to create eye-catching graphics that resonate with your audience and continue a cohesive brand from your website to your social media channels.


Seamless video editing on the go

Backed by the success of TikTok, Capcut has emerged as the go-to free video editing app for users of all skill levels. Boasting an intuitive interface, Capcut provides essential to intermediate editing features without the need for a premium subscription. Whether you're creating short clips for social media or putting together more extensive video content, Capcut ensures a smooth editing process.


The unstoppable force in social media

TikTok has not only stood the test of time but continues to evolve and challenge established platforms. Initially targeting a younger demographic, TikTok has now become a staple app across all age groups. The platform's rise shows no signs of slowing down, making it a crucial space for content creators and businesses to explore. The impending arrival of TikTok Shop in Australia is set to reshape how we shop online.

TikTok Shop is poised to debut in Australia, offering a new platform for online stores to thrive. It is expected to launch in July 2024, according to @sellanythingonline creator Anaita who has exclusive access to TikTok information and employees.

TikTok Shop provides a direct pathway for creators to monetise their content seamlessly. By integrating shopping features into the platform, TikTok Shop enables a smooth experience for users to discover and purchase products directly from their favourite creators meaning UGC (User Generated Content) will boom for businesses in 2024 - more on this later!

To conclude

In conclusion, these free apps are invaluable tools for content creators in 2024. Whether you're refining your visuals with Adobe Lightroom Express, designing captivating graphics with Canva, editing videos effortlessly with Capcut, or exploring new frontiers with TikTok and its upcoming Shop feature, these apps are your key to staying ahead in the ever-evolving world of content creation. Elevate your content game today and let your creativity shine!

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