Through close consultation with the team at Davy Partners, we knew we needed to create a flexible design system that would be fun to use, but also recognisable from serious internal documents, to less serious social media posts. Capturing the fresh and fun vibe Kateena and her team brings to HR was essential!
After completing some fun questionnaires and participating in our brand workshop process, our first order of business was creating a tagline that would drive Davy Partners forward through every business decision they made. Since flexibility was the name of the game, we provided a series of taglines that instantly portrayed to their audience how different Davy's approach to HR was. These include
Your Fresh HR Partners
Your Brilliant HR Partners
Your Bright HR Partners
Your Modern HR Partners
These interchangeable taglines help to foster a connection with their audience, helping to convey how Davy Partners works in partnership with their clients.