One440

Platform

Shopify

Service

New Shopify Store, Branding, Shopify & Ecommerce Strategy,

One team, one goal

one440 have enjoyed the benefits of engaging BA as a full-service digital agency. From branding, content and creative direction, to Shopify design, we've been there every step of the way from concept to launch!

Creative Team:

Brand Design, Creative/Art Direction, UX/UI Design, Front End Development: Alyse Bowell
Creative Direction, Producer and Project Management: Charlene Chan
Art Direction and Digital Strategy: Mitch Long
Back End Development: Maryo Sumenge
Photography: AJ Moller

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From little things...

Strategy

one440 came to BA with an idea, a product prototype, a logo and a dream. We kicked off with a detailed brand strategy, where our team conducted in-depth research into the market, target audience and competitors before identifying potential brand opportunities. We know what it takes to make a brand grow; more than just a logo, a brand needs an identity. So, our strategy dove deep into the soul of one440, identifying what makes it tick, what makes it stand out and who it will be when it's in front of target customers.

Big things grow

Branding

Overall, one440 needed a crisp and clean aesthetic, but with adventurous elements that would resonate with its customers' wanderlust. The colour palette and accompanying gradients subtly evoke the beach, which gently contrasts with the clean, minimalist typography and iconography.

We expanded the brand beyond the logo, introducing new custom brand elements such as colour gradients, patterns and iconography. We created a brand promise, established a tone of voice, explored social media strategy and produced an overarching creative direction for the brand.

In studio and on set

Creative Direction

With the expanded brand locked in, it was time to take the all-in-one bag to the photographer. From the studio to on location, our team worked closely with photographer AJ Moller to create photo and video content for one440 to use for their launch. Over two days, we captured functional product shots, in-situ lifestyle content and all the unique and important features of the all-in-one bag.

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Having the advantage of being involved with the brand from very early on meant we were able to drive the creative direction from the brand through to the website. We planned, styled and shot hundreds of images and videos that were perfect for the vision we had created and would set Emily and her team up with high-quality content for months to come.

Short n' sweet

Shopify Store

Simple, but packed with features, one440's brand-new Shopify store is the crowning glory of months of close collaboration. Though the store launched with just a handful of pages, the low-friction checkout, custom sections and personality-packed user journey ensure plenty of room to grow.

By keeping things simple and minimalist, we gave the brand and the product plenty of room to breathe. Beautiful imagery, subtle animations and plenty of videos keep the user engaged and highlight the premium features of the all-in-one bag. Custom mobile-friendly features such as the pop-up "how to fold" video on the product page, help educate and engage!

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