As Shopify SEO experts, we’re used to skyrocketing new sites to the top of organic search. Our SEO work was complemented by digital advertising through Google Ads and Facebook and Instagram Ads so we focused on branded search terms for both Smith & Hubble and their stocked ranges.
This meant that as soon as a customer went looking for 'Smith & Hubble' or a Zieher glass or Figgjo plates, they were more likely to find the new online store.
The priority was to optimise the crucial pages on the Smith & Hubble Shopify site. Naturally, we started with the home page as part of our web build prelaunch process so that we ticked all the Google boxes before the site went live.
After launch we focused on optimising the flagship range of Zieher Vision glassware, perfecting the collection page for relevant terms so that its rankings soared through the SERPs to where it sits now: first place.
Product-level SEO is also crucial to Shopify success. For Smith & Hubble we optimised the products for luxury glassware terms, placing it in view of thousands of wine lovers as they searched the web.