Website

testandtagsupplies.com.au
Platform

Shopify Plus
Services

Brand and Creative • Shopify Design and Development • ecommerce Growth 

Transforming Test and Tag Supplies.

Test and Tag Supplies are the electrical safety experts located in Brisbane. We collaborated closely with the business owners to elevate their brand and transition their website to a Shopify Plus store. The project included a full rebrand, website design and development as well as a MYOB Acumatica integration.

 

Creative Team:

Brand Design: Laura Gosney
UX/UI Design: Alyse Bowell
Front End Development: Esha Shah
Back End Development: Maryo Sumenge
Project Management: Kannu Sharma & Kirby Flynn
Digital Marketing: Andre Rosa

Test and Tag Supplies, a Brisbane-based electrical safety specialist, partnered with BA to modernise their brand and rebuild their digital presence from the ground up. What began as a request for a website update quickly evolved into a full rebrand and Shopify Plus migration, designed to better reflect the scale and quality of the business. The project spanned brand identity, UX and UI design, development and a custom MYOB Acumatica integration to support both growth and operational efficiency.

The rebrand focused on creating a more distinctive and future-facing identity within a traditionally utilitarian industry. Moving away from generic electrical imagery, we developed a modern logo suite with a bold, structured brand mark and a clean sans serif logotype. The refreshed palette retained the recognisable red while introducing deeper neutrals and contrasting tones, resulting in a more polished and professional look that reinforces trust and reliability.

From a UX and UI perspective, the new Shopify Plus store was designed to better serve both B2C and B2B customers. We simplified product pages, refined the site structure and introduced clear calls to action to make purchasing faster and more intuitive. These improvements created a smoother customer journey and contributed to a significant uplift in performance following launch.

On the development side, we implemented a range of custom features to support the business’s complexity and scale. This included tailored login experiences for different customer types, bundling functionality to encourage add-ons and a robust MYOB integration. The integration enables customer-specific pricing, real-time inventory synchronisation and streamlined order processing, reducing administrative workload while improving accuracy. The result is a scalable, high-performing Shopify Plus store built to support ongoing growth.
Results
  • +3x Repair and Calibration service bookings
  • +85% in weekly sales
  • +AOV
  • Improved operational efficiency for order processing

"We're absolutely delighted with the delivery of our E-Commerce Shopify Plus site and the fantastic branding work by BA Creative. From the start, the team truly understood our vision and went beyond our expectations by identifying opportunities to strengthen our brand. Their collaborative approach, seamless coordination with third parties, and strong project management ensured an exceptional end result. Thank you!"

James Anderson, Director
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