Using our tried-and-true bundling know-how, we implemented a mix and match product bundle feature for Apéro to upsell related items in a collection. We wrote a script that automatically discounted the third item in a Cart from a chosen collection — it was pretty complex to get working but when it did, it was robust and effective.
Because Apéro often sells both mum and bub versions of their products (cute), we also built a discount script that applied a 10% discount when both mum and baby products were purchased together. A matchy-matchy markdown, if you will.
Similarly, we built a Frequently Bought Together feature that pulled products to the Cart based on product tags for optimal upselling opportunities. These product tags were applied to individual products manually which empowered Apéro to upsell hero items.