UX Design
Custom products can get complicated fast - but we weren’t having that.
We rebuilt the entire buying experience around a clear, intuitive flow: choose your pram, pick your fabric, then add matching accessories. No overwhelm, no guesswork, just a smooth, confidence-building path from inspiration to checkout.
Harmony J doesn’t do one-size-fits-all. Their range covers single, double and bassinet prams — each requiring different liner shapes and configurations. We built a product builder flexible enough to adapt to all three, ensuring customers get the right fit for their exact pram model every time.
Shopify Store
With over 50 fabric designs — all 100% premium cotton — choosing a style should feel exciting, not exhausting. The new site showcases the fabric library in a way that feels curated and beautiful, giving parents the confidence to design a liner that matches their pram, their home and their personal style.
Every Harmony J liner is handmade in Australia, fully reversible and meticulously crafted. The new site puts that story front and centre. From product pages to micro-copy, craftsmanship is celebrated — reinforcing the value of a thoughtfully made product in a world of mass-produced baby goods.
