For a website to become a powerful tool for your business it needs to be built correctly from the ground up. We understand what it takes to create a site that achieves your business goals, whether that’s more leads, more sales or more credibility. Take a look below at how we do it.
Before we start designing and building your new website we need to fully understand your business and what you want to acheive. Then we can build a site with a clear list of objectives and, crucially, we can measure the success of the site once it is launched.
Before starting the design of your new website we need to map out all of the sections, pages and features. We do this by way of an Information Architecture document – your new website’s plan. This allows us to see where every thing will live and how website interactions will take place.
The design stage of the process is centred around the users of your website. We examine your business goals and then consider how your users will view and interact with the site?
Web Development is a very broad term with varied definitions but for us it refers to the technical aspects of building a website. In our view for a website to be successful it needs to be developed by a professional. A professionally developed website is robust, reliable and secure and makes use of the best tools and techniques.
Ok, so your new site has been thoughtfully designed and developed ensuring it performs impeccably, what’s missing? Well you’ll need similarly well researched and considered text and image content throughout the site. Again a user-centric approach here is important as we need to ensure that the content works in concert with the other elements to achieve your goals, whether that be a sale, booking or an enquiry.
We like to give you as much control over your website’s content as you want. We do this by using WordPress, the best Content Management System (CMS) there is, and tailoring it to your needs. We provide training and ongoing support so you can always keep your site up to date and fresh.
Web Hosting is essentially where we place your website on the web. It is the rental of space on a server where your website will live. Naturally this needs to be of a high standard to ensure that your website is not constantly going down or takes ages to load or is prone to getting hacked. Our Web Hosting service utilises high end Australian based servers that are setup to be super secure and reliable.
Modern, professional websites are dynamic business tools. They exist in an environment of constantly changing and updating variables and they need regular upkeep to ensure that they are running efficiently and securely. Our Support and Maintenance packages allied to our Web Hosting provide a high level of reliability and mean your website is working as hard as possible for your business.
This is the last piece of the puzzle – and a very important piece! This is where we focus on driving as many people as possible to your website to achieve your business goals – more sales, enquires, bookings etc. We do this by creating a Digital Marketing strategy that includes Search Engine Optimisation (SEO).