Blog

Small Business SEO
Small Business SEO
Here at BA we are able to help business big and small to become more visible on Search Engines and AI tools.Our Small Business SEO service is an affordable way... Read more...
Best Shopify Agencies in Brisbane - what to look for
Best Shopify Agencies in Brisbane - what to look for
When you are choosing a Shopify agency to work with you might want to prioritise selecting a local one. There are many advantages of working with a team that are... Read more...
Building Digital Marketing Goals That Drive Real Results
Building Digital Marketing Goals That Drive Real Results
Marketing isn’t just about accumulating likes, clicks, or followers—it’s about creating tangible outcomes that align with your business’s growth objectives. At BA Creative, we believe that impactful marketing starts with... Read more...
How to Prepare Your E-commerce Store for a Successful Black Friday and Cyber Monday
How to Prepare Your E-commerce Store for a Successful Black Friday and Cyber Monday
As the biggest shopping season of the year approaches, we know our e-commerce clients are gearing up for Black Friday and Cyber Monday (BFCM). For Australian brands, this is an... Read more...
BA’s Something Digital Session Summary Series: #5
BA’s Something Digital Session Summary Series: #5
For our Session Summary #5 and the final in our Something Digital blog series, the BA team eagerly awaited this session! Unleashing the Transformative Power of Games in Shaping Our... Read more...
BA’s Something Digital Session Summary Series: #4
BA’s Something Digital Session Summary Series: #4
Our Something Digital takeaway series #4 blog is all about:  The economy of algorithms and the rise of digital minions! Artificial intelligence is a pressing concern for professionals in both... Read more...
BA’s Something Digital Session Summary Series: #3
BA’s Something Digital Session Summary Series: #3
At Something Digital, the BA team had their eyes peeled, ears pricked and actively soaked up all of the accessibility statistics and key learnings that were shared by Yao Ding... Read more...
BA’s Something Digital Session Summary Series: #2
BA’s Something Digital Session Summary Series: #2
At Something Digital, the BA team were thrilled to hear about elements of NASA’s digital content strategy first-hand. The team took away many learnings and insights. One of the coolest... Read more...
BA’s Something Digital Session Summary Series: #1
BA’s Something Digital Session Summary Series: #1
At Something Digital 2024 "Empowering Every Human", the BA team took away many learnings and insights. The first session we’ve summarised for our audience is: Skilling and Reskilling: Managing the... Read more...
The most important SEO factors in 2024
The most important SEO factors in 2024
The most important SEO factors in 2024 Search engine optimisation is an ever-changing game, and search ranking factors change over time with Google’s algorithm. There are over 200 Google search... Read more...
The power of video to enhance creative performance
How to leverage video content and improve creative performance
Video. Daunting when you just figured out photos for your Shopify store, right? Luckily for you, we are breaking down video content into 3 easy-to-digest tips. How video changed social... Read more...
Three phone screens showing different social ads
How to optimise your paid social ads
If your ads aren't yielding the results you're hoping for keep reading our simple guide on how to optimise your ads. Facebook, Instagram and now TikTok are excellent avenues to... Read more...
Photo and video editing apps for viral videos on TikTok
Our guide for the best FREE photo and video editing apps in 2024
We know, producing content for your business is hard. I mean, where do you even start?! Photos today? Videos tomorrow? To voiceover or not to voiceover? How many stories do... Read more...
orange search bar with laptop in the background
6 key steps on how to optimise your product page
SEO plays a large role in ecommerce and online presence is no longer optional if you want to succeed. Optimising your product pages for ecommerce SEO is extremely crucial for... Read more...
Shopify vs. Wix - Which is better?
Shopify vs. Wix - Which is better?
Shopify vs Wix - a question for the ages. With so many website platforms offering an ecommerce component, whittling down your options to the one that’s the right fit for... Read more...
5 key elements of good UX for ecommerce
5 key elements of good UX for ecommerce
In the ever-evolving and competitive world of ecommerce, great user experience (UX) is essential. User-friendly interfaces, seamless navigation, and intuitive design can significantly impact a user's journey, from their first... Read more...
Planting the seeds of Success - BA's Shopify Plus masterclass
Planting the seeds of Success - BA's Shopify Plus masterclass
In the rapidly evolving world of ecommerce, having in-depth knowledge of the platforms and tools at your disposal can make all the difference between running a successful online store and... Read more...
How to hard refresh browser and clear cache on a Mac
How to hard refresh browser and clear cache on a Mac
Ever wondered why, sometimes, when you make changes to your website it won't show unless you're in incognito or on a different device? Read more...
Link building for rookies
Link building for rookies
You can be the brightest spark there is but if you don’t have anyone helping you make connections and referrals you’ll have a much harder time trying to get yourself... Read more...
What is Responsive Website Design?
What is Responsive Website Design?
Responsive web design (often abbreviated to RWD) is a new way of building web sites whereby the site is crafted to provide the best possible user experience across a wide... Read more...
The Problem With WordPress Themes
The Problem With WordPress Themes
A content management system (CMS) gives you, the website owner control over your own site. You edit and add content as well as perform admin tasks - here's some more... Read more...
Why Infographics Should Be Part of Your Digital Strategy
Why Infographics Should Be Part of Your Digital Strategy
In the early 2010s (yep, that’s a long time ago now) infographics were the “it” thing. It felt like every agency or company was doing it and there was a... Read more...
3 Simple Ways Online Stores Can Maximise Revenue For Black Friday Sales
3 Simple Ways Online Stores Can Maximise Revenue For Black Friday Sales
If you’re in the eCommerce game, you’re almost certainly familiar with Black Friday. It’s a fruitful - yet exhausting - season for online retailers, beginning the day after American Thanksgiving... Read more...
Social Shopping: The Art of Selling Through Social Media
Social Shopping: The Art of Selling Through Social Media
What Is Social Shopping? Social shopping — or social commerce — is selling a product or service directly through a social media platform. Facebook, Instagram, TikTok and now Twitter have... Read more...
Software as a Service (SaaS) For eCommerce
Software as a Service (SaaS) For eCommerce
Software as a service (or SaaS) is a way of delivering applications over the Internet—as a service. Instead of installing and maintaining software, you simply access it via the Internet,... Read more...
The Importance of Digital Marketing for Your New Shopify Site
The Importance of Digital Marketing for Your New Shopify Site
Digital marketing is the key to getting your online store out into the world to grow your sales volume. At BA Creative, we build our sites with Search Engine Optimisation (SEO)... Read more...
How To Optimise Your Google Business Profile
How To Optimise Your Google Business Profile
Your Google Business Profile (previously known as Google My Business) is an effective (and free) tool that allows business owners to manage one aspect of their digital presence without any... Read more...
Why You Should Add An Instagram Feed To Your Website
Why You Should Add An Instagram Feed To Your Website
We love Instagram here at BA. There is something about its simplicity and unashamedly limited functionality that makes it a fun and very addictive social media platform.  We also happen... Read more...
What are Shopify Partners and Experts? Do I Need One?
What are Shopify Partners and Experts? Do I Need One?
If you run an online store on Shopify or are looking to move to the platform, you have likely seen the term Shopify Partners and Shopify Experts floating around.  ... Read more...
5 Reasons To Partner With a Digital Agency
5 Reasons To Partner With a Digital Agency
More people than ever are online researching, reviewing and trying to find the right business, product or solution for their problem or needs. All of the most successful businesses already... Read more...
What Are Backlinks, and How Do You Get Them?
What Are Backlinks, and How Do You Get Them?
Backlinks are one of the best ways to improve your website’s rankings on a wide range of search engines. In fact, they are often deemed one of the most important... Read more...
How to Save UGC From Instagram In 2023
How to Save UGC From Instagram In 2023
Want to showcase your followers’ pictures on your brand Instagram?  Great idea, as long as you have their permission.  There’s more than one way to do this. You could, for... Read more...
Google Ads Case Study - “Booked Out For The Rest Of The Year”
Google Ads Case Study - “Booked Out For The Rest Of The Year”
Bridge Clinical Psychology came to BA Creative with the aim of increasing couples counselling bookings for their clinic. We needed to generate more qualified leads for Bridge Clinical Psychology! The... Read more...
5 Reasons Why User Experience Is So Important
5 Reasons Why User Experience Is So Important
User experience, or UX, is the process of designing a website so that your products and services provide more meaning and relevance for your customers. It goes beyond simply giving... Read more...
What Does the End of Universal Analytics Mean for Shopify Merchants?
What Does the End of Universal Analytics Mean for Shopify Merchants?
Google has announced that it will deprecate Universal Analytics in July of 2023. Marketers are upset. Mark Zuckerberg is probably upset. And many Shopify store owners are scratching their heads... Read more...
How to Set Up Instagram Shopping and Tag Your Products in Posts
How to Set Up Instagram Shopping and Tag Your Products in Posts
A frequently asked question from our clients for our Digital Marketing department is, “How can I tag my products in my Instagram posts!?” We know how confusing it can be... Read more...
Performance Max Campaigns: The Complete Guide
Performance Max Campaigns: The Complete Guide
As marketers salute and shed a tear for Universal Analytics, Google has quietly introduced a replacement for the ever popular Smart Shopping campaign type on Google Ads. The change comes... Read more...
The 13 Best Apps For Your Brand’s Social Media in 2023
The 13 Best Apps For Your Brand’s Social Media in 2023
Social media is an amazing tool for small businesses to gain exposure to large audiences. But how do you compete with large businesses and their huge marketing budgets? Here are... Read more...
5 FAQs About Branding
5 FAQs About Branding
At BA Creative we are BIG on Branding - we think if you get your brand right, everything else falls into place in terms of marketing to your target clients... Read more...
How To Hard Refresh Browser And Clear Cache Using Windows Or Linux
How To Hard Refresh Browser And Clear Cache Using Windows Or Linux
Ever wondered why, sometimes, when you make changes to your website it won't show unless you're in incognito or on a different device? Why is my website not showing my... Read more...