Apéro Label

  • Ecommerce
  • Shopify Plus
  • Digital Marketing

About Our Client.

Apéro Label is an Australian ladies fashion brand synonymous with the young, the stylish and the fashion lover. With a gorgeous range of logo tees, linen clothing, femme dresses and more, Apéro combines a fusion of classic simplicity and bright detailing that women all over the world have fallen in love with.

The Challenge.

Apéro came to BA seeking a team of digital marketing experts who knew how to work with online retail brands, specifically within Shopify’s eCommerce platform. With design and content staff already in-house, Apéro sought a team who could guide and support their digital performance with SEO-relevant ideas and strategy, as well as help them from a more technical perspective.

What we did.

With any SEO client, our first steps are always research, analysis and crafting a considered digital marketing strategy based on our findings. By deep diving into Apéro’s brand, objectives, competitors and audience, we could then pinpoint the right search terms and content to help achieve their digital marketing goals and overarching business objectives. We used a variety of specialised tools to help with this research, with a presentation of the strategy before we commenced work.

The digital tasks we have worked on for Apéro have been wide and varied, from metadata and image alt tag optimisation, technical SEO, blog strategy and development to internal linking, on-page SEO, Conversion Rate Optimisation (CRO) and link building, to name just a few. You will see from our work, the results speak for themselves!

The Result.

A year into working with Apéro on their SEO, we achieved an increase in:

  • Overall website sessions by 120%
  • Overall new users by 110%
  • Organic search traffic by 67%
  • Sales from search traffic by 28%
  • Keyword rankings for tracked keywords by 219 places across Google
    (895% increase overall)

We love being part of Apéro’s growth and can’t wait to see what we achieve in another year’s time!

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