What we did.
With any SEO client, our first steps are always research, analysis and crafting a considered digital marketing strategy based on our findings. By deep diving into Apéro’s brand, objectives, competitors and audience, we could then pinpoint the right search terms and content to help achieve their digital marketing goals and overarching business objectives. We used a variety of specialised tools to help with this research, with a presentation of the strategy before we commenced work.
The digital tasks we have worked on for Apéro have been wide and varied, from metadata and image alt tag optimisation, technical SEO, blog strategy and development to internal linking, on-page SEO, Conversion Rate Optimisation (CRO) and link building, to name just a few. You will see from our work, the results speak for themselves!