Kids Eye Gear is a proudly Australian-owned small business based on the Sunshine Coast. Founded in 2013, the company was created after founder Nicola found out her son had to start patching. She saw a need for fun, colourful and practical patches and Kids Eye Gear was born!
After applying for a Small Business Digital Grant, Kids Eye Gear contacted us to discuss how to improve their site. With limitations around design and functionality, the client was seeking an alternative to their current CMS. While there was no need for an entirely new site, we wanted to create something that was more user friendly and engaging, while making it easier for the client to update as well.
In order to maintain the site while upgrading its functionality, we moved to the new Big Commerce for WordPress plugin.
The plugin pulled all eCommerce elements from the current site into WordPress, which gave more freedom in the design of the site and its functionality. We also used the site refresh as an opportunity to improve the User Experience (UX) and design of the site, as well as updating imagery, using photos the client supplied from a recent shoot.
We also added some real stories, which was unique to the brand and added that human element.
The resulting site looks and performs beautifully. With an engaging design and better UX, well placed imagery and a more friendly feel for the customer, along with better functionality and ease of use for the client, we were excited to create something that is part of helping children grow!
