What we did.
Our design team started the project with the brand refresh. The first step was reviewing the current StyleFast brand, industry competitors and its target audience. We wanted the refined brand to bring consistency and offer a timeless look and feel that appealed to all ages and worked in well with the gorgeous, colourful styles that adorne the StyleFast online store and boutique. The work included streamlining the logo and locking in fonts and colours. Brand work also included the creation of business cards, stickers and postcards showcasing the new look and feel.
The next step was the planning, design and development of the new Shopify online store. This required the migration of data from the current WooCommerce online store to the new Shopify eCommerce platform. Our web development team came up with a custom solution to make this transfer smooth and it all went to perfectly to plan!
Our designers went on to customise the look and feel of the online store to integrate the refreshed branding elements.
Finally, our developers created custom functionality and software/app integrations to improve the user experience and the efficiency and ease of use in the backend for the StyleFast staff.