Established in 2011, StyleFast is an Australian online women’s fashion boutique with a successful online store, as well as a gorgeous boutique in Brisbane’s Camp Hill. With a great range of styles and accessories from all the popular brands, StyleFast can inspire a look from head to toe!
Stylefast came to BA seeking a brand refresh to refine the current look and feel of their business. The aim was to fine-tune and lock in the current brand elements to improve consistency, while still maintaining the recognition and timeless nature of their current brand.
In addition to the brand refresh, BA Creative also went on to design and develop a new Shopify online store for StyleFast which included the migration of exisiting online store data from WooCommerce.
With experience completing brand work and online stores for several Australian fashion brands and boutiques, we knew we had the skills and finesse to create the perfect brand and online store for StyleFast!
Our design team started the project with the brand refresh. The first step was reviewing the current StyleFast brand, industry competitors and its target audience. We wanted the refined brand to bring consistency and offer a timeless look and feel that appealed to all ages and worked in well with the gorgeous, colourful styles that adorne the StyleFast online store and boutique. The work included streamlining the logo and locking in fonts and colours. Brand work also included the creation of business cards, stickers and postcards showcasing the new look and feel.
The next step was the planning, design and development of the new Shopify online store. This required the migration of data from the current WooCommerce online store to the new Shopify eCommerce platform. Our web development team came up with a custom solution to make this transfer smooth and it all went to perfectly to plan!
Our designers went on to customise the look and feel of the online store to integrate the refreshed branding elements.
Finally, our developers created custom functionality and software/app integrations to improve the user experience and the efficiency and ease of use in the backend for the StyleFast staff.
The result was a refreshed brand for StyleFast that rolled out perfectly on their new Shopify online store! Not only did the BA team create an online store that looks amazing, we helped improve the functionality for StyleFast customers and staff! We are super proud of the end product, make sure you check it out.
