What We Did.
The team at BA custom built the new Sundale website on WordPress, styled and designed so it was consistent throughout. This included presenting content in a digestable way for target audiences, as well as highlighting new locations on the home page. The design of the site also included initial SEO work.
Delivering on the brief, we implemented Hubspot Integration, a CRM and email marketing tool to track and manage web enquiries and location interest. We also integrated Seek for job listings sourced from Seek to appear on the Careers page. This page also included the ability for people to upload their resume for jobs and volunteer positions.
To showcase each retirement community, care centre and other locations and service areas, we created interactive maps. We also custom designed icons for describing features of each location, added the ability to include YouTube testimonial videos to the website and links to media coverage from across the web.
To enhance the About page, we included a journey and history of the business through a unique, branded timeline of milestones.