Sundale is a community based, not for profit, retirement and care centre organisation offering care and assistance services across Queensland. The organisation has four retirement communities across the Sunshine Coast along with in-home care services. Sundale also provides rehabilitation and laundry services, as well as operating three caravan parks.
The client recently re-branded so it was important that we portrayed and presented their new brand professionally and beautifully. We built the Sundale site with their senior target audience in mind – lots of clean space, big hero images, friendly to read, easy navigation and branded icons. The client also wanted unique integration that allowed them to capture customer enquiries for each of their locations and action accordingly.
The team at BA custom built the new Sundale website on WordPress, styled and designed so it was consistent throughout. This included presenting content in a digestable way for target audiences, as well as highlighting new locations on the home page. The design of the site also included initial SEO work.
Delivering on the brief, we implemented Hubspot Integration, a CRM and email marketing tool to track and manage web enquiries and location interest. We also integrated Seek for job listings sourced from Seek to appear on the Careers page. This page also included the ability for people to upload their resume for jobs and volunteer positions.
To showcase each retirement community, care centre and other locations and service areas, we created interactive maps. We also custom designed icons for describing features of each location, added the ability to include YouTube testimonial videos to the website and links to media coverage from across the web.
To enhance the About page, we included a journey and history of the business through a unique, branded timeline of milestones.
Sundale refers to their new brand as Sundale 2.0 and the website was their first visual and tangible representation of their new brand. With the ability to action enquiries seamlessly and showcase their locations with ease, alongside setting the site up for future digital marketing, the result was a site that not only looks great but also performs perfectly!
