Australian owned and operated, We Are Likewise is an international brand selling car parts and accessories like gear shifters, extensions and drift buttons. The brand is popular among car enthusiasts, with the tagline “join the cult” showing the intimate community the brand has created. Their products feature some interesting (“colourful”) names and unique, custom designed looks, filling a niche market for their audience.
This project was initially some small website updates but quickly turned into an entire refresh of the site, along with the addition of launching the brand in five new countries. This posed several challenges. Shopify limits products to 100 variations but the client required more flexibility than this. Shopify’s checkout also did not match the look and feel of the We Are Likewise brand. Finally, Afterpay, a hugely popular option for online shoppers, was only available in particular countries and unless the site recognised what country you were in, there was nothing to stop someone paying in a different currency.
In order to overcome the challenges presented by selling to five different regions, we created dedicated Shopify stores for Australia, United States, Canada, United Kingdom and Europe. To help with the variation limits, we installed our very own app – Better Product Metafields – to allow additional customisation. As We Are Likewise are Shopify Plus merchants, we could also edit and customise the checkout to match the site’s look and feel. Other site updates included introducing new features, functionality and design improvements, such as an engraving preview simulator, custom checkout, recommended add-ons for products and cart with custom “Spend $X amount to get free shipping”.
Responsive, cross browser websites for every region We Are Likewise sell to, along with a new look that offers incredible user experience means the site got a major upgrade that looks as good as their products! With lots of new features like the custom engraving previewer, a consistent look and feel and an experience that is unparalleled, maybe it’s time you joined the cult too?
